At Centrick, we don’t create content. We spark conversations. We listen. We engage. We spur people into action. After all, that’s how content should be. Interactive with a purpose. These conversations are what roll into long-term partnerships. Us with our clients and our clients with their customers. So, to break the ice, we got Malavika Shah on board as our “Head of Interactive Content”.

Now, a good conversationalist isn’t one who constantly tries to be interesting, but instead who is always interested. Whose questions are just as creative as the responses. Malavika Shah’s offbeat journey to copywriting is a testament to this. With a Master’s in Economics from North Carolina State University, she’s worked with the likes of JP Morgan and a Swiss hedge fund consultant firm. She’s even dabbled in corporate law, advanced analytics, teaching and theatre production before leaving it all for copywriting. Surprisingly, from the different fields she was a part of, writing was the common denominator.

So, Malavika moved away from research papers to make a foray into digital content. She designed and developed e-curriculums for a Singapore University and wrote website content for education, finance, travel and hospitality brands. She plunged into the deep end of social media by writing for India’s largest bank and India’s oldest mutual fund. Be it long form or bite-sized content, Malavika Shah always has something to add to the conversation. After all, it takes a tenacious writer to write 300 product descriptions in just 5 days, without missing a single full-stop. It’s her experience across a spectrum of verticals, her tenacity to keep learning and commitment to Centrick and our partners that makes her our “Chief Operating Officer”

If that’s not the perfect COO, we don’t know what is.