Kitchens. Now stay goodlooking lifelong.
To add a twist to the personality of Lifelong’s home and kitchen category, we
took an offbeat celebrity that appeals with a more affluent audience and blended
it with a price point that appeals to a more mass audience . We then took 2 parts
of design to create a set and then styled it to look straight of the aspirations of
our audience. Once we felt the taste was right, we seasoned it with some
brilliant camera work by Pankaj Anand. We then served this content a-la-cart as
stories, contests, product launches and offers. At Centrick, we not only make
brands look good, we make kitchens look good too.