Vespa is an age-agnostic brand that’s crafted for the woke, the digital natives, the story seekers and the story makers. This brand was born to be an effortless fashion accessory for individuals who wish to craft a style that’s as unique as themselves. As Vespa’s strategic design and communications partner, we used content marketing to bring alive stories of brand love, individuality, design and style, because thats what content marketing is all about telling stories with heart that build an emotional connect or delivering a definitive sense of style thats etched at neurally with audiences.

But content marketing is easier said than done. To unearth stories of brand love one has to be relentless in the pursuit of authenticity. To do this right, you have to go far and you have to dig deep. You must cross reference, cross check and cross the T’s and don’t forget to dot the I’s.

There is no short cut because content marketing is the most scrutinised form of marketing. Your fans will pick holes, the internet will be critical and most importantly the woke will awaken the opinionated. For this reason we scouted rider clubs across the country. We unearthed scooter clubs that have stories of heart and undying love. Their members had stories of resurrection and restoration. After months of interviews, we found our one-in-a-million story and brought it alive on father’s day. It’s a story of love. It’s a story that traverses generations. It’s a story of a bond that’s called family. It is a Vespa Family.

Sometimes brand love transcends borders. In Vespa’s case, this is an annual occurrence. Pontedera in Italy, the birthplace of Vespa is where Vespasitis from all over the world descend to celebrate the Vespa life on Vespa’s birthday. The parade, the museum, the awards and the celebrations are the perfect showcase of history and legacy mingling with design and modernity. As Vespa’s strategic design and communications partner, we leveraged our international production expertise to capture this brand love and brought it alive through long format films, reels, stories and posts. Yes, we went far in the belief of content marketing because that’s what it takes to do it right.

Just like blue jeans and white t-shirts or a classic black tuxedo, a Birkin or classic Jordans, Vespa owns a style that has stood the test of time. With the possible exception of the classic Mini Cooper or the now laid-to-rest Beetle, can something be so stylish that it has the power to make people stylish, places stylish or give inanimate objects a sense of style. Style is not always heart. It is also cerebral. To showcase this we created brand worlds and placements through static and motion content in both the offline and the online world.

We believe when a brand is aspirational, it sets a standard that people strive to achieve or emulate. Combining inspiration with aspiration in our content marketing strategy created a dynamic blend of content that actually showcased the possibilities of the brand becoming a stylish accessory or your family heirloom.