Should a website that inspires change be more than just a collection of pages? Should every scroll give the visitor a reason to change? So when redesigning an online experience for Kirloskar Vasundhara, we made change the very essence of the online experience. An experience which enthrals your senses. An experience that makes you want to stay on for a minute longer and be a part of the change they champion.

We wanted to go beyond the ordinary. We wanted to build a website that was experiential and immersive.

Hence, we put in action a plan that optimised the use of digital real estate. We used every scroll, every page, even every dead link to reacquaint the audience with nature. We designed the online experience to update every minute of the day, sharing a different fact about nature with every update. We used dead links to bring alive nature’s harsh reality. We respected the visitor’s time and the aspirations of the organisation by creating urgency, equipping them with information, hoping they leave the website as champions of nature.