Sometimes even the best need a little help to get better. That’s why when ISDI, ISME and DICE VFS looked at us to help them rebrand, we, at Centrick, got excited, rolled up our sleeves and then got to work. You see, our clients often refer to us as one of India’s best branding agencies, but when you set out to rebrand one of India’s leading design schools, that partners with the best from across the globe, there is a lot to learn. Fundamentally and collaboratively.

ISDI is in curricular collaboration with Parsons School of Design. DICE brings the Vancouver Film School to India. ISME takes on the likes of top management schools across India. Each discipline is brought alive through its own identity. Each identity stands strong on the pillars of its offering. Here, no two look the same, however to the world at large, they now needed to look like One Family. And thus, was born the task to rebrand ISDI, ISME & DICE VFS as Innovative Schools Union or ISU, as its fondly called.

This was a project of pride as much as it was a project of immense learning. The new ISU visual system is designed and engineered to come alive on wide range devices while having virtually unlimited possibilities to extend and showcase the core of each discipline. ISDI, ISME and DICE VFS now look good as ISU. Its identity is built digital first, mobile friendly and ensuring it stays future ready.

These are not just our words. This is the sentiment that’s reflected by the people we build brands for. Read what the co-founder of ISU had to say about us.

“What we appreciate most about Centrick is their ability to break down a complex problem and solve it using creativity and business acumen. They are able to scope the brief most accurately and deliver digital first great looking game changing solutions!”

Siddharth Shahani – Co-Founder
ISDI – Indian School of Design & Innovation