Human-centred design that takes rocket science
out of becoming a rocket scientist.
Human-centred design that takes the rocket science out of becoming a rocket scientist.
Yes. We at Centrick designed Edvanza to do just that. We added a human touch to AI learning. We used human-centred design to craft simple solutions to answer complex questions. Questions like ‘how do I become a rocket scientist?’ Human-centred design makes impersonal interfaces feel more personal, drawing the users in and keeping them there.
We started with keeping in mind our audience – the future leaders, and then factored in their current interests to design an involved user experience. We then re-imagined the way important information is delivered on the platform. So, when the users come to Edvanza, they rely on muscle memory for the navigation and their minds focus on what they’re really there for – their goals. The crux of our process to design Edvanza was to understand what makes people tick. Understand their questions, their problems even before they did and proactively solve for them.
We crafted a more collaborative and iterative style, combining different creative styles into one cohesive human-centred design approach. We wanted every user who signs up on Edvanza to experience newness with a sense of familiarity, making them feel that Edvanza was designed specifically for their success. That it understands them. So they can trust it to guide them through their careers.
When done right, platforms designed with a human-centred approach look simple. Because at the core it is about connecting with people. Understanding their individuality, and celebrating their uniqueness to design an experience that reflects the world we live in, whatever it may look like. So we built Edvanza to make learning look and feel like a whole lot of fun.
